Nat Spada Interior Photography Launch Lab
Let’s get ‘website’ off your to-do list
Your dream clients are already searching. Get a site that wins the booking while you’re out on a shoot.
“Right now, people are searching for interior photographers just like you. Your expertise deserves better visibility.” — Nat
Why This Isn’t Just Another Template
From point-and-shoot to trusted partner. Your all-in-one pro-level website to elevate your business.
Built with Nat Spada
Designed for your industry with a published interior photographer (not another generic template).
No lorem ipsum layouts
Real strategy behind every section. Copy guides and frameworks to lead the way.
Live calls, chat & support
Agency help all week so you’re never stuck.
Launch in 5 guided days
A focused sprint to get it done. Website goes live on Friday.
“It’s the template I wish existed when I was starting out. The one that would have helped me book those dream clients years earlier. Now it can help you do exactly that.”
Nat Spada
Interior Photographer & Educator
Launch Lab co-creator
4 simple steps
How a Launch Lab works
Build with us, launch in 5 days, no guesswork
1
You grab the keys, we set up your Lab
Grab your spot and we get everything ready — base Squarespace template, all resources unlocked, support channels open. You’ll start Monday with clarity, not confusion.
2
Create your content with copywriting prompts and smart AI tools
No blank pages. You’ll use our AI voice assistant, pre-written frameworks, page content templates, and strategic prompts to fill out your pages — fast.
3
Customise your template and build together
Pre-built with SEO and strategic layouts for your field. Each day brings walkthroughs, guides, chat support + feedback. Get expert eyes on everything — we help you shape the design, tweak the content, and keep moving.
4
Launch by Friday
Final polish → hit publish → show off your site with confidence. We’ll cover any small tweaks, connect your site up and hit the big shiny green button.
Inclusions
What you get
01.
Core build — launch by Friday
Guided kickoff — instant access
Video walkthroughs and checklists unlock in the week before your Lab begins. Chat channel opens Day 1 for quick questions and daily check-ins.
Nat‑approved Squarespace template
Base interior photographer website template customised to your brand and portfolio.
All essential pages ready
Home, About, Services, Portfolio, Contact, Booking, and more.
02.
Nat Spada Lab exclusives
“Your online presence isn't just a portfolio. It's the difference between one-off jobs and those dream clients who actually pay the bills.” — Nat
Editorial-style project showcase
Magazine-style layouts for showcasing your best work — each with guides and smart prompts. Every shoot becomes an editorial story, so your projects become your best sales pages.
Easy project filtering
Smart custom toggles for your work — Airbnb, Hospitality, Retail, Architecture — so clients find relevant shoots instantly.
Pick-your-layout flexibility
Choose from alternative section designs, swap blocks at will, customise to your liking — no two Labs look the same.
SEO-ready portfolio
Smart prompts and agency guidance so you can make sure every project and image is findable on Google — no SEO magic required.
Before/after photo slider
Show off your edit craft and visual storytelling — no more hobby vibes.
Nat Spada preset sampler
Get a custom selection of Nat’s signature Lightroom presets. Premium aesthetic right out of the box.
03.
Smart content kit
AI brand voice assistant
Learns your voice and helps you sound like yourself everywhere online.
Copy templates for every page
Know exactly what to say and where to put it. Copywriting templates and accompanying prompts for every page.
Easy start copywriting prompts
So you’re never stuck staring at a blank page again.
Self-paced course modules
Easy course modules guide you through the week as we build your site together, so you never get lost.
04.
Built-in booking tools
SEO setup to make you findable
Titles, meta descriptions, image alt‑text and quick coaching so you know what’s what.
Google ready
Analytics and Search Console set up so you see what’s working and what’s not.
Google Business Profile booster
Resources and step-by-step guidance to start ranking in local searches.
Email list builder ready
Your preferred email marketing tool hooked up and ready to go so your freebie doesn’t go to waste.
Nat Spada Photography
05.
Bonus pages & perks
Booking calendar page
Freebie / lead magnet landing page
Social media links page (perfect for Insta bio)
404, FAQ, T&Cs, Privacy
20% off first year of Squarespace
Free first‑year domain
06.
Real human support
Daily async check-ins
Chat access 9AM–4PM AEST.
Within 1-hour response
Pre-launch live call
Video guides library
Cheer squad
The 5‑day sprint schedule
You Bring
Day
We Provide
Sprint plan · Squarespace template · Course walkthroughs · Support channels
Mon
Kick off with the onboarding checklist
AI brand voice bot · Prompts · Templates · Feedback
Tue
Draft your copy with the content toolkit
Portfolio · Case study builder · Slider blocks
Wed
Upload images + project notes
1:1 Pre-launch Review Call · Design & content feedback · Final polish
Thu
Prep your final tweaks
Launch Call · Connect SEO + Google tools · Publish site
Fri
Confirm your domain + go live
Not the right fit if…
You’re looking for a fully done-for-you agency (this is guided, not hands‑off).
You don’t have 3+ completed projects to show.
You’re after a $399 plug‑and‑play template — this is higher‑touch, higher‑impact.
Investment
AU $5,000 (+GST)
What normally takes an agency 12 weeks, we'll do together in just 5 days.
You shift from freelancer to trusted creative partner
Your prices go up naturally
Your site starts booking even while you're on a shoot
Kind words from Brightfolk Clients
-
“World-class. I keep looking at our website, it makes me so proud.”
— Shelley Johnson, Boldside
-
“A seamless, thoroughly enjoyable process!”
— Sally Baillie, Dietitian
-
“You guys are amazing. Truly. You are so talented and great at this stuff. I absolutely LOVE it.”
— Chantelle Ralevska, Psyber
Choose Your Plan
Ready to start booking best-fit clients?
Limited spots in each Lab
-
Best Value
One time payment of
$5,000 AUD
+ GST 10%
Save $400 when you pay in full
-
Payment Plan
3 payments of
$1,800 AUD
+ GST 10%
Paid in monthly instalments
What’s included
Website template
A fully-built Squarespace 7.1 site, styled and structured for interior photographersLaunch Lab course
Step-by-step videos to guide you from setup to live5-day sprint plan
A guided schedule designed for 1 focused hour per dayAgency support
Live calls, chat and email support during your sprint25% hosting discount
Code to save on your Squarespace planFree domain
Your first year included via Squarespace*Free Google Workspace setup
Email@yourdomain, fully configured*Email marketing integration
Your preferred email platform (e.g. Flodesk, Kit) integrated into your site.
Design resources
Curated fonts + colour palettes to elevate your brandSEO setup
We connect Google + Bing for instant indexingSEO training
Learn how to optimise your content for searchRemote updates
We improve the base template code behind the scenesEasy VA delegation
Your team member can follow the course and do it allKnowledge base
Help resources, videos, and articles always availableNo-code customisation
Built for easy DIY — no tech skills requiredGoogle Business Profile booster
Step-by-step guidance for optimising your GBP for local search
Free offers available for new Squarespace sign-ups only
What you’ll need to bring
This isn’t a passive template — it’s a guided sprint. We bring the strategy, structure, and design. You bring:
Your brand assets
A logo (SVG or PNG), and brand colours & fonts (if you have them). If you’ve chosen custom fonts for your brand, note that Squarespace only supports a limited set natively. To use your own fonts, you’ll need to supply licensed webfont files (e.g. WOFF2) and ensure you hold the appropriate webfont license.
Your photography
Your own photos are the centrepiece. We don’t source stock or edit your gallery — so you’ll need a collection of high-quality photos, ready to go in a folder.About an hour a day
The Lab runs for 5 days. Expect to spend 45–60 minutes daily on guided tasks, live feedback, and building. No late nights or overwhelm — just focused momentum.
A Squarespace subscription
On launch day, you’ll need to get yourself an active Squarespace 7.1 Business (or higher) plan. Our templates include custom code that won’t function correctly on the lower-tier Personal plan. If your site styles break unexpectedly, double-check your plan level.
A domain name
You can bring your own URL or buy one during the Lab through Squarespace Domains. Either way, you'll need one ready to connect by launch.You’ll be starting fresh
Templates are standalone websites and can’t be installed on an existing Squarespace site. While you could technically save sections into your account, we don’t support that workflow inside the Lab. You’ll be building a new site from scratch — we’ll guide you through copying over content and connecting any existing domain.
The humans behind your build
Hey, we’re Laura & Tony—conversational copywriter and design strategist with a couple decades turning scrappy passion projects into professional outfits.
We’re the duo behind Brightfolk Studio.
For years we watched two extremes choke great businesses:
DIY template trap—drag‑and‑drop nightmares that never quite line up, leaving you apologising for your site on sales calls.
Custom‑site bloat—five‑month timelines, five‑figure surprises, and a dev who ghosts when you need a tweak.
We weren’t fans. So we distilled our agency process into Launch Labs.
Now you get our full‑studio brains on your website for five focused days, without the price‑tag. We bring the strategy, design, and content guidance developed alongside an industry expert—you bring the coffee and your best work. By Monday, your site’s booking while you’re out on your next project.
Grab a Lab, let’s build.
Common Questions
Still have questions?
-
Absolutely. Explore the live Squarespace demo here ↗
-
Nope. The template is pre-styled, the copy prompts are built in, and the course walks you through customising everything. Zero technical know-how required.
-
Yes — that’s the total cost for your Launch Lab:
✓ The website template
✓ The Launch Lab course
✓ All included materials and support
Not included: your domain name, Squarespace subscription, email marketing platform, or any optional upgrades. You’ll need to set up your own Squarespace account (we give you a 25% discount code).
-
Launch Labs are flexible—fit it into the 5 days however suits you. We’re here to help, we’ll catch you up if you need a hand!
-
Yes — your Lab purchase includes the template, course, and support, but you’ll need your own Squarespace account. We include a 25% discount code for hosting when you join.
-
You’ll claim one when you sign up to Squarespace.
If you’re a new customer, your domain is free for the first year.
-
You’ll need to bring:
Your logo and photography
Any fonts, colours, or visual assets you already use
BUT! If you’re not fully branded yet, we’ve still got you:
We’ll show you how to apply your brand to your site
You’ll unlock our curated font and colour systems
Plus tutorials to help you choose a style that fits your work
Think of it as a mini art direction guide. Even without a custom brand, your site will look expensive.
-
We release all the tools, templates and training you’ll need in the 7-day lead-up to your Lab start date. This keeps things focused and ensures you're supported every step of the way.
-
Yes — we’ve baked in foundational SEO best practices so your site gets indexed and shows up where it matters.
When you launch, we’ll:
Connect your site to Google Search Console and Bing Webmaster Tools (for AI indexing)
Submit your sitemap for immediate indexing
Set up your basic SEO settings behind the scenes
Inside the course, you’ll also learn how to:
Use keywords the right way (without cramming)
Optimise your images and page structure
Write good page titles + meta descriptions
Keep your site ranking clean long-term
-
You’ll instantly receive:
A fully-built, professionally-designed Squarespace 7.1 template
Access to a private course portal in Squarespace with step-by-step tutorials and videos
Access to our custom GPT, Bo — Brand Voice Bot for Interior Photographers.
Access to all prompts, templates and resources
A 5-day sprint schedule to help you launch fast
25% off your Squarespace hosting
Ongoing remote website updates (you don’t need to lift a finger)
Access to our support inbox if you get stuck
-
Yep — and it’s easier than you think.
We’ve broken it into a 5-day sprint, with about 1 hour of focused work per day. You’ll follow our step-by-step guide to update your site content, swap in your images, and go live with confidence.
If you need more time, that’s fine too — you’ll keep access to the course and can go at your own pace.
-
Absolutely. The Launch Lab is built for easy delegation.
Your virtual assistant or team member can follow the course step-by-step, no design or tech background required.
If they can update a Google Doc and drag blocks in Squarespace, they’re good to go.
-
You’ll have:
Step-by-step video walkthroughs
A resource base
Chat, call + email support during your sprint
Email support for 2 weeks after launch
-
That’s totally fine. You can add this new site under your existing account — just note that the 25% discount and free offers only apply to brand new sites.
-
Your Squarespace template is powered by some custom code — shared files that we host. If we make improvements or fixes, your site gets them instantly — no need to log in or touch any code.
Terms & Refund Policy
Updated 7/6/2025
The quick version
You’re buying a spot in a limited, guided website sprint. You’ll get a premium niche-specific Squarespace 7.1 template, coaching, support, tools, and everything you need to launch your site in five days. You also get lifetime use of the final site you build — it’s yours.
Delivery Timing
Launch Labs are scheduled cohort programs. Your access to templates, course content, and support tools will be unlocked progressively in the 7 days prior to your selected Lab start date. This ensures we deliver the right content at the right time to support your build week.
Daily Time Commitment
Launch Labs are designed to be completed in approximately 5 hours total — around 60 minutes per day over 5 days. This is an estimate only, based on our own testing and experience. Actual time required may vary. Your outcomes depend on your engagement with the material, and Brightfolk Studio is not responsible for incomplete builds where client effort was not invested.
Now here’s the human-but-serious part: As Launch Labs involve limited cohort seats, scheduled access to digital tools, and a live component with human support, we cannot offer refunds — including for the following reasons:
Changing your mind
Realising you’re too busy or not ready to launch
Trouble navigating Squarespace
Missing live sessions
Disliking the format, content, or outcome
Just asking nicely
We genuinely want you to launch well and succeed — so if you hit a snag, talk to us! You can request support through our contact form.
The do’s
Use the template for one site
. Customise it however you like (colours, fonts, layouts — go nuts)
Invite your VA, designer, or content helper to collaborate
Replace demo images and copy with your own before publishing
Lean on us for support during your Lab week
The don’ts
Don’t reuse the template or tools for multiple sites
Don’t resell, share, or give away Launch Lab materials
Don’t use Nat Spada’s demo images in a live site
Don’t extract code for other projects
Don’t claim our base design or copy frameworks as your own original product
The Legal-ish bit
By enrolling, you agree to a single-use license for the Launch Lab program. All tools, frameworks, templates, and recorded content remain Brightfolk Studio IP. You’re welcome to use what you build, but not to reuse or repurpose our materials for client work, resale, or public distribution.
We may update these terms over time. The version you agree to is the one live at the time of your purchase.
Questions? Confused? Email us anytime: hello@brightfolk.studio