Launch a client-winning website in just 5 days.
Choose a Launch Lab, follow our guided build week, and go live with a Squarespace website that starts landing real jobs by Friday.
Built with experts
Crafted shoulder‑to‑shoulder with industry leaders whose websites close ideal clients on repeat
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Nat Spada
Interior Photographer and Business Coach
Co-Creator
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Cassie Ellen
Female Founder Business Coach
Co-Creator
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Tristan Rossiter
Custom Home Builds & Renovations
Co-Creator
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Paige Pleasants
Virtual Assistant and Business Coach
Co-Creator
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Laura Koutnik
Brand and Lifestyle Photographer
Co-Creator
DIY vs. Agency vs. Launch Labs
Still need a website, or shame-scrolling what you’ve got?
Yeah—we get it. You keep trying to fix it, but your options haven’t been great… until now.
DIY Template
✗ Cheap but takes weeks of tinkering
✗ Still feels… y’know
$15k Agency
✗ Looks great but costs big (and drags on)
✗ You’re left with a complex build and need ongoing support to maintain it
Launch Labs
✓ AU$5k · 5 days · guided start-to-finish
✓ You launch Friday—proud and ready
4 simple steps
How a Launch Lab works
Build with us. Launch in 5 days.
1
You grab the keys, we set up your Lab
You pick your Lab and we get everything ready — expert-approved Squarespace template, resources unlocked, support channels open. You’ll start Monday with clarity, not confusion.
2
Create your content with copywriting prompts and smart AI tools
No blank pages. You’ll use our AI voice assistant, pre-written frameworks, and story-driven prompts to fill out your pages — fast.
3
Plug into template and build together
Pre-built with SEO and strategic layouts for your field. Each day brings walkthroughs, chat + feedback. Get expert eyes on everything — we help you shape the design, tweak the content, and keep moving.
4
Launch Friday
Final polish → hit publish → show off your site with confidence. We’ll cover any small tweaks, connect your site up, and we hit big shiny green button together.
Features
Why it works
Templates alone can’t build a business. And full-agency builds drain your cash and time—fast. Launch Labs hits the sweet spot: strategy, design, and content support, built for your field alongside an industry expert.
Built with real pros
Each template kit is shaped alongside an expert in that field—interior photographer, Nat Spada, female founder coach, Cassie Ellen—it’s a killer roster.
Pages that book work
Professional layouts that turn visitors into paying clients. Designed with your industry front and centre to authentically represent your field.
Clear finish line
No endless tweaking. Just five focused days to build something real — and launch it proud by Friday. No endless revisions, ghosting and purchase regrets.
Easy writing tools
Brand-trained AI helper friends to fill in copy fast — no more blank page freeze. We've built custom GPTs to train in your brand voice and messaging to sharpen your content, lift the load, and keep you sounding like you.
Google-ready
Fast load, clean code, SEO foundations sorted and guidance on how to get the most out of the Big Goog.
Guided, not DIY
You're not left to figure it out alone. We walk you through each step — daily videos, Slack check-ins, and real-time support that makes it feel like you’ve got a team in your pocket.
Brightfolk Launch Labs
Let’s launch a website you’re proud of.
Pick the Launch Lab tailored to your field.
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Interior Photographer Lab
Designed with Nat Spada
Turn stunning room shots into designer-grade bookings in 5 days.
✓ Website template with Nat’s strategy baked in
✓ Niche-specific SEO foundations
✓ Online course with human support
✓ Story-first portfolio pages
✓ Strategic copy helper
✓ $5k · 5 days
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Coach & Founder Lab
Designed with Cassie Ellen
Package your expertise into a site that magnetically attracts your dream clients, sells courses & grows your following.
✓ Website template with Cassie’s strategy baked in
✓ Online course with human support
✓ Sales page training
✓ Magnetic messaging frameworks
✓ AI content tools trained in your brand voice
✓ $5k · 5 days
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Craftsman Homes Lab
Designed with TrueBuilt
Show your build quality online and win bespoke home clients—fast.
✓ Website template with Tristan’s strategy baked in
✓ Niche-specific SEO foundations
✓ Online course with human support
✓ Story-first portfolio pages
✓ Strategic AI copy helper
✓ $5k · 5 days
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Virtual Assistant Lab
Designed with Paige Pleasants
Go solo with a pro site that fills your calendar.
✓ Website template with Paige’s strategy baked in
✓ Specialist VA positioning builder
✓ Client-onboard toolkit
✓ Strategic services pages
✓ Niche-specific SEO foundations
✓ Online course with human support
✓ Strategic AI copy helper
✓ $5k · 5 days
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Brand Photographer Lab
Designed with Laura Koutnik
Ditch corporate headshots, launch a site as lively as your brand shoots.
✓ Website template with Laura’s strategy baked in
✓ Niche-specific SEO foundations
✓ Online course with human support
✓ Story-first portfolio pages
✓ Strategic AI copy helper
✓ $5k · 5 days
The humans behind your build
Hey, we’re Laura & Tony—conversational copywriter and design strategist with a couple decades turning scrappy passion projects into professional outfits.
We’re the duo behind Brightfolk Studio.
For years we watched two extremes choke great businesses:
DIY template trap—drag‑and‑drop nightmares that never quite line up, leaving you apologising for your site on sales calls.
Custom‑site bloat—five‑month timelines, five‑figure surprises, and a dev who ghosts when you need a tweak.
We weren’t fans. So we distilled our agency process into Launch Labs.
Now you get our full‑studio brains on your website for five focused days, without the price‑tag. We bring the strategy, design, and content guidance developed alongside an industry expert—you bring the coffee and your best work. By Monday, your site’s booking while you’re out on your next project.
Grab a Lab, let’s build.
Common Questions
Still have questions?
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Don’t worry, it’s not code camp. If you can drag-and-drop, you’re all set!
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Launch Labs are flexible—fit it into the 5 days however suits you. We’re here to help, we’ll catch you up if you need a hand!
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The price is in AUD. If you’re in Australia, add GST. No hidden extras.
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We’ll handle the on-page SEO basics, so if you keep it updated you’ll be good!