Brightfolk

We’re Tony and Laura. Beginner gardeners, decent coffee-makers, and Newy’s go-to guys for helping small businesses launch and grow.

A brand identity and web design studio based in Newcastle, Australia.

Big agency results, small studio vibes.


About Brightfolk

We’re about as normal as you get; a coffee-loving Aussie couple, 3 kids and cavoodle, and we love the slow-paced coastal life.

But we’ve got some big dreams. We reckon websites should be more accessible and affordable for folk like the creative entrepreneurs all around us. We care about leaving a mark on the industry that helps make website templates better and cheaper, with real human servicing that doesn’t let you down.

We started Brightfolk to offer more than big agency results. We offer boutique agency vibes—our undivided attention, flexibility, attention to detail and commitment to client satisfaction.

Getting the big, tangible results are a given—that’s just what we do. What sets us apart is our commitment to understanding your vision, your goals, your why, and ensuring the results make you proud. Whether that’s through our Launch Labs or our custom projects, you can be sure of one thing: we actually care.

Tony and Laura from Brightfolk Studio standing and chatting over coffee

Our People


  • Tony Allen

    Co-owner, design and web

  • Laura Allen

    Co-owner and word nerd

  • Alex Rigby

    Digital marketing unicorn

  • Emma Pavlich

    Virtual hero (VH)

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