Squarespace Local SEO for Service Businesses

SEO that gets you seen by the right people without wrecking your design.

You launched. You're getting referrals. Now you want the steady stream of enquiries that comes when the right people can actually find you.

What's included

You've got a website you're proud of. Referrals are coming in. But when someone searches for what you do in your area, you're buried on page three (behind competitors with worse services and uglier sites).

The SEO people want to cram keywords everywhere. Your designer doesn't touch technical. And the agencies quoting $3k/month retainers aren't built for businesses your size.

That’s where we come in.

Why Brightfolk for SEO

Designers who code

Not SEO people who'll wreck your design. We're designers and copywriters with the technical chops to implement SEO properly.

Squarespace specialists

A decade of builds on the platform. We know the quirks, the code injection points, and how to optimise without breaking things.

Built for service businesses

HR consultants, lawyers, healthcare practitioners. You need different SEO than product businesses. We get it.

No greasy SEO

Transparent pricing, honest timelines, no games.

Direct access

Direct access to Tony and Laura, not junior account manager #7 or a chat bot.

What clients say

“I was getting work through word of mouth, but I wanted to show up when architects and designers in Adelaide were actually searching. Brightfolk sorted my Google Business Profile, fixed the technical stuff I didn't know was broken, and built out service pages that made sense. I'm now ranking for searches I wasn't even appearing for six months ago.”

Caitlin Howlett
Interior Photographer, Adelaide

“We had a beautiful site but zero organic visibility. Tony and the team rebuilt our SEO properly — schema, local citations, the lot — without touching the design we'd worked so hard on. We're finally getting enquiries from Google, not just Instagram.”

Rowena Clarke
Citadel Creative Co-Op and Space
Crows Nest, Sydney

“I didn't want generic SEO tactics plastered all over my site. Brightfolk understood that. They optimised everything behind the scenes and helped me rank for interior photography on the Sunshine Coast without compromising the look and feel of my brand.”

Laura Jones
Jones Co. Interiors, Sunshine Coast

How we can help

Our SEO Services

SEO Foundations

Timeline: 2–3 Weeks

We build your SEO infrastructure properly so you can actually compete for the searches that matter. This is for Australian expert service businesses who are tired of beautiful websites that nobody can find.

What you get:

    • Full keyword research for your services and locations

    • Search intent mapping (which keywords actually convert)

    • Page-to-keyword strategy document

    • Competitor analysis

    • Recommended local content topics

    • Google Search Console setup and verification

    • Schema markup implementation

    • Sitemap submission and index management

    • Internal linking structure overhaul

    • Image optimisation (file size and alt text across site)

    • Google Business Profile full optimisation

    • Primary and secondary category selection and optimisation

    • Image selection and optimisation (team, work samples, office)

    • Initial Google Posts (3-5 posts to establish activity)

    • 10-15 quality Australian directory citations

    • NAP consistency audit and fixes

    • Review generation guidance and response templates

    • Full copy enhancement for 5 core pages

    • Title tags and meta descriptions

    • Heading structure and keyword integration

    • Internal linking strategy

    • E-E-A-T signals (showing Google you're credible)

    • Final technical checks

    • Baseline rankings snapshot (10-15 tracked keywords)

    • Handover document explaining what we did and why

    • 30-day check-in to review early movement

Client involvement: About 3 hours across the project for kickoff, strategy approval, copy review, and handover. We handle the rest.

AU $4,800 + GST

Book now

This is for you if…

  • You run a service business.
    (Consulting, professional services, healthcare, creative, trades, etc.)

  • Your website looks good, but isn’t pulling its weight.
    SEO work will not convert if visitors get to your website and hate the experience.

  • You want a channel you own.
    Not something that disappears when ads stop or the algo changes again.

  • You’re ready to invest in a proper foundation, not shortcuts.
    You're building a business for the long term, Not gaming Google with tactics that backfire in six months.

And it’s not for you if…

  • You want instant results next week.
    SEO takes 3-4 months minimum to show real movement. Anyone promising page 1 in 30 days for competitive searches is not telling you the truth or only counting brand terms you'd rank for anyway.

  • You want to approve every keyword and title tag.
    We'll explain our strategy and keep you informed, but we need you to trust the process. If you want to micromanage every decision, we won’t be a fit.

  • You're looking for the cheapest option.
    We're not. We're the thorough option.

What happens next

Book a discovery call

We'll talk about your business and whether SEO Foundations makes sense. No pressure, no sales pitch.

01

We send you a proposal

If it's a good fit, you'll get a detailed proposal with scope, timeline, and pricing. You'll know exactly what you're signing up for.

02

We get started

Kickoff questionnaire, access collection, and we're off. Clear timeline, regular updates.

03

Launch and review

3-4 weeks later, your SEO infrastructure is built. We walk you through everything, then check in at 30 days.

04

Your questions, answered.

  • It depends! :)

    Technical improvements happen immediately. Google starts indexing your updated pages within days. You'll see baseline movement in Google Search Console within 2-3 weeks.

    Real ranking improvements for competitive keywords? More like 8-12 weeks minimum. Sometimes longer depending on your market.

    The most dramatic changes show up year-over-year as SEO compounds in value.

  • Maybe. Page 1 only really matters if people click and convert to bookings. We care more about enquiries for your business than rankings.

    That said, most clients rank on page 1 for their core service terms within 3-6 months. Some faster, some slower, depending on competition in their area.

    What we can promise: you'll have the best possible foundation to compete. The technical setup will be right. The local signals will be strong. The content will be optimised.

    The rest depends on your market, how actively you add content, and time.

  • Yep, we’ve had clients in Brisbane, Melbourne and Adelaide (Hobart get at us!). Local NSW is our focus, but the citation building, local SEO knowledge, and geographic targeting we do is broadly applicable across Australia and beyond.

  • We can still do the audit. For Foundations, we're most effective with Squarespace sites since that's our platform expertise. If you're on WordPress or something else, we can refer you to specialists.

  • Up to you. Some clients want ongoing support (quarterly audits, blog optimisation, technical maintenance). Others take what we've built and run with it themselves. We're happy either way.

  • About 4-5 hours total across 4-6 weeks. Kickoff call, strategy review, copy approval, handover call, and the 30-day check-in. Everything else happens on our end.

  • Good question. GBP verification can take several weeks in some cases. We work around this by progressing other technical and content work in parallel. Your timeline might extend to 6 weeks instead of 4, but we keep moving.

Ready to get found?

Book a discovery call and let's talk about whether this makes sense for your business.

Book a call