Squarespace SEO for Service Businesses
SEO that gets service businesses ranking locally without wrecking your design.
You launched. You're getting referrals. Now you want the steady stream of enquiries that comes when the right people can actually find you.
You've got a website you're proud of. Referrals are coming in. But when someone searches for what you do in your area, you're buried on page three (behind competitors with worse services and uglier sites).
The SEO people want to cram keywords everywhere. Your designer doesn't touch technical. And the agencies quoting $3k/month retainers aren't built for businesses your size.
There's a gap. We fill it.
Why Brightfolk for SEO
Designers who code
Not SEO people who'll wreck your design. We're designers and copywriters with the technical chops to implement SEO properly.
Squarespace specialists
A decade of builds on the platform. We know the quirks, the code injection points, and how to optimise without breaking things.
Built for service businesses
HR consultants, lawyers, healthcare practitioners. You need different SEO than product businesses. We get it.
Local focus
Local NSW focus, not optimising you for traffic in Texas
Direct access
Direct access to Tony and Laura, not junior account manager #7.
No greasy SEO
Transparent pricing, honest timelines, no games
Our SEO Services
Two ways to work with us
Deep Dive Audit
Timeline: 1 Week
Want to know what's broken before you commit to fixing it? We'll audit your current site, diagnose what's holding you back, and give you a prioritised action plan. No SEO smoke and mirrors, just clear direction on what needs fixing and why.
What you get:
Technical audit (indexing, speed, mobile, schema)
Current keyword rankings snapshot
Local presence review (Google Business Profile, citations)
Content and on-page SEO analysis
Competitor citation gap analysis
Prioritised recommendations with effort vs impact ratings
45-minute walkthrough call
Good for those wanting to see what needs doing before committing to implementation. Or people with internal resources who just need expert direction.
AU $1,200 + GST
SEO Foundations
Timeline: 3–4 Weeks
The full setup. We build your SEO infrastructure properly so you can actually compete for the searches that matter. This is for Australian expert service businesses who are tired of beautiful websites that nobody can find.
What you get:
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Full keyword research for your services and locations
Search intent mapping (which keywords actually convert)
Page-to-keyword strategy document
Competitor analysis
Recommended local content topics
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Google Search Console setup and verification
Schema markup implementation
Sitemap submission and index management
Internal linking structure overhaul
Image optimisation (file size and alt text across site)
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Google Business Profile full optimisation
Primary and secondary category selection and optimisation
Image selection and optimisation (team, work samples, office)
Initial Google Posts (3-5 posts to establish activity)
10-15 quality Australian directory citations
NAP consistency audit and fixes
Review generation guidance and response templates
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Full copy enhancement for 5 core pages
Title tags and meta descriptions
Heading structure and keyword integration
Internal linking strategy
E-E-A-T signals (showing Google you're credible)
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Final technical checks
Baseline rankings snapshot (10-15 tracked keywords)
Handover document explaining what we did and why
30-day check-in to review early movement
Client involvement: About 3-4 hours across the project for kickoff, strategy approval, copy review, and handover. We handle the rest.
AU $4,800 + GST
Let's be honest about who this is for
This might not be for you if:
You need rankings yesterday.
SEO takes 3-4 months minimum to show real movement. Anyone promising page 1 in 30 days for competitive searches is either lying or only counting brand terms you'd rank for anyway.You want to approve every keyword and title tag.
We'll explain our strategy and keep you informed, but we need you to trust the process. If you want to micromanage every decision, you'll hate working with us.You're looking for the cheapest option.
We're not. We're the thorough option.You're going to ghost us for weeks then complain nothing changed.
We need your feedback and input at key points. If you disappear during approvals, we can't do our job properly.
You'll love working with us if:
You want it done properly the first time.
No cutting corners, no “quick wins” that cause problems later.You'd rather have one partner who understands both design and technical SEO.
We know how Squarespace works because we've built dozens of sites on it. We're not generic SEO people trying to figure out your platform.You're building a business for the long term.
Not just trying to game Google with tactics that'll backfire in six months.You value clear communication and transparency.
We'll tell you what we're doing, why we're doing it, and what results to expect. No jargon, no smoke and mirrors.
What happens next
01. Book a discovery call
We'll talk about your business, your current situation, and whether SEO Foundations makes sense for you. No pressure, no sales pitch. Just an honest conversation.
02. We send you a proposal
If it's a good fit, you'll get a detailed proposal with scope, timeline, and pricing. You'll know exactly what you're signing up for.
03. We get started
Kickoff questionnaire, access collection, and we're off. You'll have a clear timeline and we'll keep you updated at each milestone.
04. Launch and review
4-6 weeks later, your SEO infrastructure is built. We'll walk you through everything, then check in again at 30 days to review early results.
Your questions, answered.
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It depends! :)
Technical improvements happen immediately. Google starts indexing your updated pages within days. You'll see baseline movement in Google Search Console within 2-3 weeks.
Real ranking improvements for competitive keywords? More like 8-12 weeks minimum. Sometimes longer depending on your market.
The most dramatic changes show up year-over-year as SEO compounds in value.
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Maybe. Page 1 only really matters if people click and convert to bookings. We care more about enquiries for your business than rankings.
That said, most clients rank on page 1 for their core service terms within 3-6 months. Some faster, some slower, depending on competition in their area.
What we can promise: you'll have the best possible foundation to compete. The technical setup will be right. The local signals will be strong. The content will be optimised.
The rest depends on your market, how actively you add content, and time.
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Yep, we’ve had clients in Brisbane, Melbourne and Adelaide (Hobart get at us!). Local NSW is our focus, but the citation building, local SEO knowledge, and geographic targeting we do is broadly applicable across Australia and beyond.
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We can still do the audit. For Foundations, we're most effective with Squarespace sites since that's our platform expertise. If you're on WordPress or something else, we can refer you to specialists.
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Up to you. Some clients want ongoing support (quarterly audits, blog optimisation, technical maintenance). Others take what we've built and run with it themselves. We're happy either way.
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About 4-5 hours total across 4-6 weeks. Kickoff call, strategy review, copy approval, handover call, and the 30-day check-in. Everything else happens on our end.
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Good question. GBP verification can take several weeks in some cases. We work around this by progressing other technical and content work in parallel. Your timeline might extend to 6 weeks instead of 4, but we keep moving.
Ready to get found?
Book a discovery call and let's talk about whether this makes sense for your business.