Partnerships

No. Templates are the foundation, but the real value is in the sprint — expert guidance, peer accountability, and field-specific copy/SEO & launch systems.

Because Launch Labs is template-based, there will be some structural similarities. That’s the only way to deliver quality at $5K instead of $15K+. Within those boundaries, we work with each client to adapt visuals and voice so their site feels distinct to their brand.

One of our big goals is for no two sites to look the same.

It’s a fair question—and one most coaches and educators ask when they start helping others.

And the answer is no, A Launch Lab template isn’t a replica of your business or brand. It’s the website you wish you’d had when you were starting out — not the one you need now.

Every client brings their own business model, offers, and personality into the Lab. The templates are structured enough to guide them, but flexible enough that no two sites end up looking the same.

Think of it this way: Launch Labs raises the baseline so your audience doesn’t stay stuck at amateur level. But your brand is the benchmark — the point they aspire to. We make sure your positioning stays clearly elevated above the templates.

In the end, Launch Labs is a bridge. It helps your clients put what they’ve learned from you into practice with a professional online presence — one that validates your teaching and reflects back on your mentorship (their success is your success!).

Because most people who come to us for a website needed it yesterday. Momentum matters—projects that drag out lose steam and never launch. Launch Labs works because we’ve spent months building the templates, process, and systems behind the scenes. That groundwork means we can deliver a premium result in just one week—fast enough to keep energy high, but with the polish that normally takes months.

Firstly, that’s not a question. Secondly, yes—it would be too much for a standard website template. But Launch Labs isn’t a standard template. It’s a new category: we’ve spent nearly a year loading up our templates with the same quality you’d expect from a custom build, then designed a process that lets us deliver it in just five days. That’s why it doesn’t feel like the usual price point—it’s not DIY cheap, and it’s not full-agency expensive. It’s the middle ground that’s never existed before.

We’ve heard that too—and maybe it is. But this is a new product, and part of launching something new is showing people what’s possible before the price catches up.

The value is huge: a premium, done-with-you website that simply doesn’t exist anywhere else at this price point. For now, we’ve kept it accessible so people can jump in, see the results, and spread the word. Down the track, prices may rise. And with a percentage stake in every sale, your revenue with go up, too.