Launch Labs

Partnerships

Info on becoming a Launch Labs partner

01.

Why partner up?

If you’re coaching, educating, or leading people in your industry, your clients’ success stories reflect back on you.

You can give them the skills, the mindset, the business foundations—but when it comes to their online presence? Too often, you’re just hoping they don’t mess it up.

That’s where Launch Labs steps in: a premium website sprint that makes sure your people look as good online as the work you’ve done with them behind the scenes.

Launch Labs works because it combines three strengths:

  1. Your expertise and credibility — you’ve built trust, skills, and an audience in your field.

  2. Our product and delivery — a high-quality, done-with-you website sprint.

  3. Solving your clients’ biggest gap — turning the foundations you’ve taught into a professional online presence that launches them into your industry with confidence.


02.

What are Launch Labs?

  • A 5-day guided website sprint: one week, start to finish.

  • Each Lab is industry-specific, co-designed with an expert partner.

  • Clients join live calls, use guided copy frameworks and prompts, and finish with a professional Squarespace site they can manage confidently.

  • Outcome: a fast, structured path designed to move them from website shame to client-winning site.


03.

Why $5k?

The price is deliberately positioned:

  • Most DIY templates range from free to ~$1K (high end up to $2.5K AUD) but leave people on their own.

  • Agencies start at $10K+ (stretch to 30K+) and take months.

  • Boutique website-in-a-week studios charge $4–6K — often without strategy, industry expertise, solid SEO foundations, or the training we think is necessary to remove website upkeep overwhelm.

  • $5K is the validated middle lane: premium enough to filter in serious founders, accessible enough for those earning $60–150K (3–8% of ARR for investing in your fundamental marketing asset.)

For most clients, that’s two good bookings to break even.


04.

How the partnership works

  • Your role: you bring industry expertise, credibility, and a trusted audience. You know what works. You’ll need to know the inclusions and price so you can recommend it with confidence.

  • Our role: Brightfolk handles product and delivery — design, copy systems, support, and tech.

  • The split: our aim is to make this well worth your while! We know your audience is the bridge. Without it, this model doesn’t land. We bring the Lab, you open the door. Both matter. 🤝


When your clients finally feel like they’ve ‘made it’ and people ask how they did it—we want you to be the game-changer in their story. Your mentorship. Your guidance. Your Launch Lab.

FAQ

Partner questions

Ask yours

Apply to become a partner

Limited Partner spots available