Your Name
*
Studio / Business Name (leave blank if same as your name)
Your core service
Your Industry Specialisation (select all that apply):
In 3 words, how would you describe your style?
What makes your service different from cheaper alternatives?
What technical skills/approaches do your clients actually care about?
Writing Samples
Paste anything that sounds like you — proposals, bios, IG captions, client emails, DMs. 5+ samples is a good baseline, the more you have the sharper your voice will be.
Paste them in using the format below. Example:
Content Item #1
- Who it was for: e.g. Client X
- What it was for: e.g. Offboarding email
- Channel: e.g. Email
- Text: …
(repeat as needed for #2, #3...)
Primary Goal (choose one):
What’s your “bread & butter” service most clients choose?
Do you want pricing displayed on your site?
💡 Why we ask: Clients book faster when they see ballpark pricing. Even a “starting from $X” builds trust and filters out time-wasters. We’ll help you decide how much to show so it feels comfortable and positions you as premium.
Describe your process from enquiry → delivery → results.
At which step do most clients feel relieved or excited?
What tangible outcomes do clients get from working with you?
Publications, features, awards or credentials (if any).
Testimonials ⭐⭐⭐⭐⭐
Paste in any quotes from clients that show what you’re great at. These might come from Google Business Profile reviews, emails, texts, or even DMs. If possible, include the client’s name and what kind of job it was. Add as many as you like — 3+ is a good baseline.
Example:
Testimonial #1
- Client Name: Alex (Airbnb Owner)
- Project Type: Property shoot
- Quote: “The photos made our listing pop — we got 3 new bookings within the first week!”
Where do you want your business to be in 3 years?
What clients or projects do you most want to attract going forward?
Phew! Nice work — intake complete!
That was epic. Thanks for sharing your business foundations with us. This gives us the raw ingredients we’ll turn into your website content.
Next Steps:
Google Drive folder → Upload your brand assets, headshots, portfolio and general website photography.Calendar block → Make sure your Lab week is protected.
Access unlocks soon → You’ll receive your Slack invite, call booking link, and course a little closer to your Lab.
We’ll be in touch as each step unlocks. For now, give yourself a pat on the back — you’re on the way to a site that books your best work!
