Your Name
*
Business Name (leave blank if same as above)
Location (city/region you serve)
Where can people find you online?
Social media handles/links
Preferred enquiry email address
Your core audience
Who are the top 2–3 groups you serve? As much detail as you can give!
Bread & butter service (the one most clients choose)
Do you want pricing displayed on your site?
💡 Why we ask: Clients book faster when they see ballpark pricing. Even a “starting from $X” builds trust and filters out time-wasters. We’ll help you decide how much to show so it feels comfortable and positions you as premium.
Describe your process from enquiry → delivery → results.
At which step do most clients feel relieved or excited?
Primary Goal (choose one):
What will success look like in the first 90 days after launch?
In 2–3 sentences, how do you want people to feel after visiting your site?
Words/phrases to avoid
Words or phrases you definitely use / Writing samples
Feel free to just dump in a bunch of your writing samples. Any piece where you've thought, “yeah that sounds like me!” (LinkedIn posts, emails, DMs, sales page copy, etc.)
What objections do your clients usually have before working with you?
Publications, features, awards or credentials (if any).
Testimonials ⭐⭐⭐⭐⭐
Paste as many as you can — 3+ is a good baseline. (Think emails, Google Reviews, Facebook reviews, DMs, LinkedIn reviews…)
Example format:
- Client name + role (if allowed)
- Short quote
Categories / tags you’d like to use
What happens after someone downloads it now?
Email marketing platform
What do you want visitors to do pre-launch?
Any other details you can share to shape the landing page
Websites you admire
Share 2–3 and tell us what you like about them: design, feel, flow, messaging, etc.
Websites you don’t connect with
(and why: too busy, too plain, too much text, etc.)
For your current site — What’s working? What feels painful, clunky, or off-brand?
What clients/projects do you most want to attract going forward?
Where do you want your business to be in 3 years?
Phew! Nice work — intake complete!
That was epic. Thanks for sharing your business foundations with us. This gives us the raw ingredients we’ll turn into your website content.
Next Steps:
Google Drive folder → Upload your brand assets, headshots, portfolio and general website photography.Calendar block → Make sure your Lab week is protected.
Access unlocks soon → You’ll receive your Slack invite, call booking link, and course a little closer to your Lab.
We’ll be in touch as each step unlocks. For now, give yourself a pat on the back — you’re on the way to a site that books your best work!
